SALT 'N' BONE SMOKEHOUSE

Salt 'N' Bone Smokehouse is a texas-style smokehouse located in the Big Apple who's brand and voice was built with as much flavor and style as it's award winning 8-hour smoked brisket. McCurdy Studios worked with founding team to develop a brand concept from research to execution, that involved everything from market analysis, launch strategy, logo design, illustration design, and much more

WHAT OUR ROLES WERE

CREATIVE DIRECTOR • ILLUSTRATION • VISUAL DESIGNER • CONTENT STRATEGY • MARKET RESEARCH & ACTIVATIONS

WHAT WE MANAGED

BRAND DEVELOPMENT • LOGO DESIGN• ILLUSTRATION DESIGN • MENU DESIGNS • GRAND OPENING STRATEGY / DESIGN • PRINT PRODUCTION • PROJECT MANAGEMENT

BRAND DEVELOPMENT & LOGO DESIGN

The visual identity and tone of Salt 'N' Bone is built on being their true unapologetic self. Using this as a base to the brand's vision I created diverse logomarks that allowed for strategic usage and application. Creating a brand that was instantly recognizable

FUN FACT!

TRY THE TURKEY BLT SANDWICH

3-hour cherry smoked turkey breast, bacon, lettuce, tomato, mayo, sourdough bread

ILLUSTRATION DESIGN

From the very beginning Salt 'N' Bone Smokehoue was built to very a highly illustrative brand that utilized unique designs to stand out amongst an environment dominated with minimalism. The illustrations were loud & proud of what they were promoting and were built to bold. No matter if it was a poster design, truck decal, or gift card the illustrations carried the vision