BAREBURGER
A better-burger restaurant chain based out of New York City with locations across the United States, Germany, Japan, and the UAE has amassed a cult-like following since opening in 2009. McCurdy Studios has helped develop the brand and visual identity across multiple digital experiences, package design, and new-market strategy initiatives.
WHAT OUR ROLES WERE
CREATIVE DIRECTOR • VISUAL DESIGNER • GRAPHIC DESIGNER • ANIMATOR
WHAT WE MANAGED
SEASONAL MENU DESIGNS • MARKETING STRATEGY / DESIGN • BLOG DESIGN NEWSLETTER DESIGN • PRINT PRODUCTION • INTERNATIONAL BRAND DESIGN • ILLUSTRATION DEVELOPMENT • PACKAGE DESIGN
BRAND DEVELOPMENT
Working with the founders of Bareburger, McCurdy Studios created seasonal menu layouts, designs that amplified the brand's sustainability approach towards food. It was vital to each design and experience built to encapsulate this story and amplify the brand's vision
FUN FACT!
TRY THE SWEET DREAMS BURGER
sweet potato, kale & wild rice, organic alfalfa, avocado, organic baby spinach, organic cucumber, organic red onions, organic tomatoes, green goddess, sprout bun
ILLUSTRATION + VISUAL DEVELOPMENT
Due to Bareburger's rapid growth projection a scalable design system was needed that could quickly spin up designs for local-level marketing activations and international campaigns
Case Studies
RampedCase Study
DriposCase Study
BareburgerBrand Design
Clean JuiceBrand Design
Salt 'N' Bone SmokehouseBrand Design